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Depesh Mandalia – The FAATT Framework
Section 1: The Tracking Trinity
- Turbo-charge Your Browser Pixel: Most Facebook advertisers don’t set up the pixel properly which leads to poor retargeting and higher CPMs…
- Website Data Booster: Use this under-used trick to bypass iOS14.5+ issues and find better quality audiences to boost your targeting
- Optimize Your Server Pixel (CAPI): Get your Conversion API game in shape and maximize your results on Facebook with enhanced tracking and reporting.
- Plug the CAPI gaps: data gaps lead to lost audiences for your campaigns and bad data in your reporting – we’ll show how to fix this.
- AEM (Aggregated Events Manager) insights: think you know enough about domain setup and events? Get this wrong and you’ll LEAK data and waste money.
- Introduce Offline Conversions: Our secret sauce to enhance reporting accuracy to bypass iOS14.5+ restrictions and bring back the good days of breakdown data!
- Offline Conversion Case Study: See how we scaled to $200k/m spend using The FAATT Framework
Section 2: The Attribution Trinity
Make better decisions with better data to confidently profit & scale.
- Facebook Ads Tune-up: Stitch data between Facebook and Google so you can build new insights and opportunities.
- Google Analytics (GA) Boost-up: Set up your analytics, link them to Facebook, and optimize your campaigns using more data than Facebook alone.
- FREE GA Insights Report: Install this free template into GA so you can analyze your Facebook ad campaigns outside of Facebook – and see even more data to make better decisions on budget spending and performance.
- Full Funnel Click-Spy: See exactly which ads or campaigns people interact with before they buy, from the first click to the last!
- Attribution Simplified: Remove the guesswork and see exactly how much each of your channels is contributing to sales.
- Ecommerce Product path: See which products people ultimately buy after clicking your ads – so you can optimize every click they make in the funnel.
- Shopify + GA + FB Hack: Use this little-known method if you’re using Shopify to spy on what people are buying in your store to link back to the exact ad that’s generating clicks plus more!
Section 3: Bonus Items
- Free Automation Swipes: Want to send improved data to Facebook automatically? Copy and paste our swipes to quickly set this up using Zapier
- Retargeting Fix Up: Struggled with retargeting since iOS14.5+ was released? Change your strategy and reach more people using these little-known tricks!
- Better Audience Targeting: See how we bypass iOS14.5+ audience/retargeting issues using these audience workarounds to reach more people!
- Attribution 101: Watch an ELITE coaching video where I break down and simplify attribution using the global game of Football (/Soccer)!
- FAATT Q&A Call: Free access to a 90-min Q&A call with me covering your additional questions for your future reference.
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